Prerequisites

Course Credits

3.00

Description

Current issues in communication.

Term Offered

Offered Both Fall and Spring

Prerequisites

Course Credits

3.00

Description

Introduces academic and professional analysis and writing in the field of communication.

Term Offered

Offered Fall Term

Prerequisites

Course Credits

3.00

Description

Introduces a number of qualitative and quantitative research methods for both academic and professional communication research. Applies research methods to study communication problems.

Term Offered

Offered Fall Term

Prerequisites

Course Credits

3.00

Description

Examines the tools and techniques used to gain understanding of audiences for marketing communication messages. Covers the fundamentals of account planning, including strategic planning and research methods.

Term Offered

Occasional

Prerequisites

Course Credits

3.00

Description

Studies current research and intellectual debates in the communication field, exploring ontological and epistemological trends in the discipline. Normally offered yearly.

Term Offered

Offered Fall Term

Prerequisites

Course Credits

3.00

Description

An interdisciplinary examination of the development of communication theories from the classical tradition to the modern perspectives of rhetoricians, scientists, psychologists, sociologists, philosophers and others.

Term Offered

Offered Spring Term

Prerequisites

Course Credits

3.00

Description

Studies the nature of online community-building by social, political, economics, and religious groups: How and why do e-communities develop? How do they exert influence both in and out of cyberspace How are some people marginalized on the wrong side of the "digital divide"?

Term Offered

Prerequisites

Course Credits

3.00

Description

Course provides an extensive examination of theories of rhetoric, and the process and methods of doing rhetorical criticism, from classical Greek and Roman approaches to cutting-edge contemporary works.

Term Offered

Occasional

Prerequisites

Course Credits

3.00

Description

Examines a variety of theoretical approaches to the persuasion process. Traditional stimulus-response models, mechanistic/rules approaches and suasion/coercion explanations are explored to determine how persuasion functions in society.

Term Offered

Occasional

Prerequisites

Course Credits

3.00

Description

This course focuses on the ways in which human communication alters depending upon cultural context, and includes extensive examination of cultural conflicts and interaction patterns. Normally offered every 1.5 years.

Term Offered

Occasional

Prerequisites

Course Credits

3.00

Description

Studies how gender theories impact the field of communiaction. Examines how gender is related to media and human communication.

Term Offered

Occasional

Prerequisites

Course Credits

3.00

Description

Exploration of approaches to the study of how individuals communicate in various dyadic interactions, including extensive examination of cultural conflicts and interaction patterns.

Term Offered

Occasional

Prerequisites

Course Credits

3.00

Description

Examination of the special circumstances created by politics and their impact on attempts at persuasion. Case studies of famous politicians and political speeches are combined with discussion of current political rhetorical trends.

Term Offered

Occasional

Prerequisites

Course Credits

3.00

Description

A multi-pronged focus on the impact of media on human communication, human interaction, and contemporary society. Normally offered every 1.5 years

Term Offered

Occasional

Prerequisites

Course Credits

3.00

Description

Course explores how popular culture has been conceptualized in an age of mass communication and consumer capitalism. Students will apply multiple methodologies and theoretical frameworks within the field of cultural studies, including political economy, cultural policy, textual analysis, and ethnographic research to investigate various cultural industries such as television, fashion, music video, film, the press, networked technologies, and advertising. Attention is paid to manifestation of power relations in cultural forms and practices, particularly in relation to class gender, race, and sexuality.

Term Offered

Occasional

Prerequisites

Course Credits

3.00

Description

Explore historical development of the theory of organizations, examine information flow, network analysis, communication over- and under-load, decision-making, organizational effectiveness and change processes. Theoretical basis provided for the examination of case studies in organizational communication, including communication audits in organizational settings.

Term Offered

Offered Fall Term

Prerequisites

Course Credits

3.00

Description

Examines various components of Marketing Communication including marketing strategy, advertising concepts and public relations campaigns.

Term Offered

Offered Spring Term

Prerequisites

Course Credits

3.00

Description

Examines theories of advertising, including market segmentation, media selection, message creation, message effects and advertising evaluation and criticism. Trends and controversies in advertising are analyzed, based on theoretical understandings developed in the course.

Term Offered

Offered Fall Term

Prerequisites

Course Credits

3.00

Description

Examines the impact of the Internet and other new communication technologies on advertising, public relations and marketing. Analyzes the creation, design, and effectiveness of Web pages, banners, buttons, interstitials, and other new media formats.

Term Offered

Offered Both Fall and Spring

Prerequisites

Course Credits

3.00

Description

Examines social media techniques, measurement and strategy. Discusses the latest trends in how business, media, news, and politics use social media for relationship development, brand building and engagement.

Term Offered

Occasional

Prerequisites

Course Credits

3.00

Description

Explores the process of management of campaigns to deal with crisis situations in organizations, including creative, budgetary, research, and audience needs.

Term Offered

Offered Spring Term

Prerequisites

Course Credits

3.00

Description

Examination of theories, case studies and campaigns in public relations. Areas of concentration include research development, design and implementation; agenda setting; professional writing; presentational skills/ techniques and crisis management. Practical application of theoretical concepts is stressed.

Term Offered

Offered Fall Term

Prerequisites

Course Credits

3.00

Description

Examines how conferences are built, promoted, managed, and assessed, with particular emphasis on non-profit conventions, trade shows, and volunteer organizations. Specific issues analyzed include facilities planning and contracts, legal issues, volunteer management, budgeting, marketing, and planner/staff communication.

Term Offered

Offered Fall Term

Prerequisites

Course Credits

3.00

Description

Examines the integration of advertising, promotion, public relations, marketing communications and internal communication. Analyzes the impact IMC has on corporate image, objectives and brands, and the interrelations of employees, customers, stakeholders and different publics.

Term Offered

Offered Spring Term

Prerequisites

Program Director consent required to register

Course Credits

3.00

Description

Students electing the thesis option for completion of their course requirements must register for thesis research, under the direction of their faculty advisor. Thesis research allows students to develop, research, and write the master's thesis. Deborah Geisler's consent is required to register.

Term Offered

Offered Both Fall and Spring

Prerequisites

Course Credits

1.00- 3.00

Description

Directed study allows students to pursue an in-depth research project in an area of their interest, directed by a qualified graduate faculty member.

Term Offered

Prerequisites

Course Credits

1.00- 6.00

Description

Internship in various communication industries.

Term Offered

Offered Both Fall and Spring

Prerequisites

Course Credits

1.00- 3.00

Description

Directed study allows students to pursue an in-depth research project in an area of their interest, directed by a qualified graduate faculty member.

Term Offered

Offered Both Fall and Spring