All courses beyond the core are focused on global business.
Students choose either:
Gain an expertise in global issues that affect financial markets, instruments, and institutions, including commercial banks, securities brokerage firms, and investment banks. Explore differences in financial reporting and disclosure practices among nations. Examine the use of stocks, bonds, derivatives, options, futures, and swaps in global securities portfolio management and financial instrument valuation. Analyze the financial feasibility and risks of capital acquisition and allocation projects in multinational corporations.
OR
Complete advanced electives in contemporary international marketing management theory and practice. Look closely at topics in international product development and brand management, including market analysis and demand forecasting, global competition and positioning. Explore product management issues, including global sourcing, channel strategies, pricing, and trade regulations and risks. Delve into global customer relationship management and the complexity of cross-cultural consumer behavior and its impact on marketing communications strategies and programs.