- Minor Requirements
Marketing Minor for Business Students
3 courses, 9 credits
A student may choose to minor in Marketing by completing any three of the following courses, beyond the completion of MKT 210 or MKT H210:
MKT 313 Professional Selling
MKT 315 Integrated Marketing Communications
MKT 317 /H317 Consumer Behavior
MKT 318 /H318 Marketing Tools and Analysis
MKT 319 /H319 Marketing Research
MKT 420 Marketing for Entrepreneurs
MKT 421 International Marketing
MKT 423 Retail Strategy
MKT 424 Green Marketing
MKT 426 Sports Marketing
MKT 427 Supply Chain Management
MKT 428 The Business of Sports & the Media
MKT 429 The Business of Sports
MKT 430 Sports Marketing Consulting
MKT H432 Consumption in Emerging Markets
MKT 434 Services Marketing in a Global Environment
MKT 440 New Product Development
MKT 444 /H444 The Business of Digital Media
MKT 446 High Tech Marketing
MKT 477 eMarketing
MKT H525 Professional Marketing Consulting
To focus your minor in a specific area within Marketing, see "Marketing Major Concentrations" for specialized elective combinations.
Marketing Minor for College of Arts and Sciences Students
4 courses, 12 credits
College of Arts and Sciences students are required to take MKT 210 or MKT H210 and three of the following:
MKT 313 Professional Selling
MKT 315 Integrated Marketing Communications
MKT 317 /H317 Consumer Behavior
MKT 318 /H318 Marketing Tools and Analysis
MKT 319 /H319 Marketing Research
MKT 420 Marketing for Entrepreneurs
MKT 421 International Marketing
MKT 423 Retail Strategy
MKT 424 Green Marketing
MKT 426 Sports Marketing
MKT 427 Supply Chain Management
MKT 428 The Business of Sports & the Media
MKT 429 The Business of Sport
MKT 430 Sports Marketing Consulting
MKT H432 Consumption in Emerging Markets
MKT 434 Services Marketing in a Global Environment
MKT 440 New Product Development
MKT 444 /H444 The Business of Digital Media (GPA of 3.0 or higher is required)
MKT 446 High Tech Marketing
MKT 477 eMarketing
MKT 520 Marketing Internship
To focus your minor in a specific area within Marketing, see "Marketing Major Concentrations" for specialized elective combinations.