- Major Requirements
Marketing Major Requirements
The BSBA in Marketing major requires completion of 21 credit hours in marketing beyond the completion of MKT 210 (or MKT H210), to be completed at Suffolk University. Students may choose to specialize in one of four concentration areas; Sports Marketing, Marketing Innovation and New Media, Brand Marketing or Global Marketing. Additionally, qualifying students may elect to participate in an Honors Marketing Track.
Choosing a concentration is not required to be a Marketing major
Marketing Major
Required Courses, 4 Courses, 12 Credits
MKT 317 Consumer Behavior
MKT 318 Marketing Tools and Analysis
MKT 319 Marketing Research
MKT 419 Marketing Policies and Strategies
Elective Courses, 3 Courses, 9 Credits
MKT 313 Professional Selling
MKT 315 Integrated Marketing Communications
MKT 420 Marketing for Entrepreneurs
MKT 421 International Marketing
MKT 423 Retail Strategy
MKT 424 Green Marketing
MKT 426 Sports Marketing
MKT 427 Supply Chain Management
MKT 428 The Business of Sports & the Media
MKT 429 The Business of Sports
MKT 430 Sports Marketing Consulting
MKT H432 Consumption in Emerging Markets
MKT 434 Services Marketing in a Global Environment
MKT 440 New Product Development
MKT 444 / H444 The Business of Digital Media
MKT 446 High Tech Marketing
MKT 477 eMarketing
MKT 495 Global Marketing Consulting
MKT 510 Directed Study in Marketing
MKT 520 Marketing Internship
MKT H525 Professional Marketing Consulting
Marketing Honors Courses
Marketing honors courses offer high-achieving students a challenging, yet rewarding curriculum and class experience. The track is composed of MKT H210 and the four core Marketing courses:
| MKT H317 | Honors Consumer Behavior | Prerequisites: GPA of 3.2 or higher, MKT 210 or MKT H210 |
| MKT H318 | Honors Marketing Tools & Analysis | Prerequisites: GPA of 3.2 or higher, MKT 210 or MKT H210 |
| MKT H319 | Honors Marketing Research | Prerequisites: GPA of 3.2 or higher, MKT 318 or MKT H318 |
| MKT H419 | Honors Marketing Policies & Strategies | Prerequisites: GPA of 3.2 or higher, MKT 317 or MKT H317, MKT 318 or MKT H318, MKT 319 or MKT H319, and senior standing |
Students can take all of these courses to complete the honors track or select individual courses.
Each semester honors Marketing elective courses are offered in addition to the required courses.
Marketing Concentrations
Choosing a concentration is not required to be a Marketing major
Marketing majors who choose to specialize in one of four concentration are required to complete the Marketing Major requirements; MKT 317, MKT 318, MKT 319 and MKT 419, as well as follow the instructions below for their area of personal interest.
1. Sports Marketing (Choose three)
| MKT 426 | Sports Marketing | Prerequisite: MKT 210 |
| MKT 428 | The Business of Sports and the Media | Prerequisite: MKT 210 |
| MKT 430 | Sports Marketing Consulting | Prerequisites: MKT 210, and either MKT 426 or MKT 428 and a 3.0 GPA |
| MKT429 | The Business of Sports | Prerequisite: MKT 210 |
2. Marketing Innovation and New Media (Choose three)
| MKT 440 | New Product Development | Prerequisite: MKT 210 |
| MKT 444 | The Business of Digital Media | Prerequisites: MKT 210 (and a 3.2 GPA for the honors section) |
| MKT 446 | High Tech Marketing | Prerequisite: MKT 210 |
| MKT 477 | E-Marketing | Prerequisite: MKT 210 |
3. Brand Marketing (Choose three)
| MKT 315 | Integrated Marketing Communications | Prerequisite: MKT 210 |
| MKT 423 | Retail Marketing | Prerequisite: MKT 210 |
| MKT 442 | Brand Marketing | Prerequisite: MKT 210 |
| MKT 444 | The Business of Digital Media |
Prerequisites: MKT 210 (and a 3.2 GPA for the honors section) |
4. Global Marketing (Complete all three)
| MKT 421 | International Marketing |
Prerequisite: MKT 210 |
| MKT H432 | Consumption in Emerging Markets | Prerequisites: MKT 317 and a 3.2 GPA |
| MKT 434 | Services Marketing in a Global Environment | Prerequisite: MKT 210 |