The Integrated Marketing Communication concentration consists of 12 courses (36 credits) and includes a core of courses from Communication and from Marketing.

Required core courses (2 courses, 6 credits):

CJN 705 Communication Theory
CJN 702 Marketing Communication Research or CJN 701 Applied Communication Research

Concentration requirements (6 courses, 18 credits):

CJN 769 Introduction to Marketing Communication (can be waived by Graduate Director)
CJN 770 Seminar in Advertising
CJN 777 Public Relations
CJN 779 Integrated Marketing Communication
MBA 660 Marketing: The Challenge of Managing Value
MKT 814 Strategic Marketing or MKIB 812 Global Branding and Communication Strategies or MKIB 819 Global Perspectives in Consumer Marketing

Electives (3 courses, 9 credits):

CJN 691 Special Topics
CJN 750 Organizational Communication
CJN 771 New Media and New Markets
CJN 772 Social Media
CJN 775 Crisis Campaign Management
CJN 903 Internship
MBA 622 Statistics
MKT 810 Marketing Research for Managers
MKIB 816 Managing Relationships in the Global Supply Chain
MKIB 817 International Marketing
MKT 844 Business of Social Media

Free Elective (1 course, 3 credits)