• Co-Creation Seminar

Unleashing Innovation with the Power of Customer Collaboration

Tuesday, February 19, 2013
9:00am to 12:00pm    
Fidelity Investments Auditorium
245 Summer St.
Boston, MA 02111

How is collaborative innovation changing the way we do business? Now more than ever, businesses are collaborating with their customers to create amazing new products and services.


The Fidelity Center for Applied Technology (FCAT) and The Center for Innovation and Change Leadership (CICL) at Sawyer Business School will host an interactive discussion and workshop on co-creation.


Our guests are academic experts and early adopters:

Frank Piller, RWTH Aachen & Massachusetts Institute of Technology – a keynote on success factors (and pitfalls) from one of the world’s leading experts on mass customization, co-creation, and open innovation

Dave Balter, Founder and CEO of BzzAgent – a pioneer in social marketing services that allow consumers to discover, try, and share popular new products and services (often for free) and influence big-name brands with their valued feedback.

Chris Osgood and Nigel Jacobs, Mayor’s Office of New Urban Mechanics, City of Boston – an approach to civic engagement that delivers transformative city services to Boston’s residents and re-invents how citizens and governments can work together.

Jay Moody, Intuit – a surprising platform that allows consumers to help each other with tax preparation brokered by a software and financial services company known for disrupting industries with their innovative products.

Stephanie Lawson Brooks, Suffolk University – offers the consumer perspective on collaborative consumption and co-creation based on current trends, research, and reflections.

There will be a continental breakfast starting at 8:30am

Register today.

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