Innovative Strategies for the Bottom of The Pyramid
'For innovators, entrepreneurs and marketers, the 4-plus billion customers at the bottom of the pyramid present a huge business opportunity for existing organizations and new businesses. The distribution of wealth and the capacity to generate incomes in the world can be captured in the form of an economic pyramid. At the top of the pyramid are the wealth with numerous opportunities for generating high levels of income. However, there are many people at the bottom of the pyramid earning, at times, less than two dollars per day. Converting the poor into active market participants requires radical innovation in business models and technology development through an approach that involves partnering to create innovative and sustainable win-win scenarios, without losing sight of remaining a profitable organization.'