MKIB-824

Course Number

MKIB-824

Course Name

Global Marketing Consulting

Course Credits

3.00

Description

'This course offers global consulting experience with international corporate partners. Teams of Suffolk Business students work on strategic consulting projects that feature global marketing challenges (e.g., market entry decisions, consumer research, distribution channel analysis and other marketing strategy issues). At the end of the semester, students will finalize the projects and report to the business clients.'