MGSM-830

Course Number

MGSM-830

Course Name

Technology Strategy

Course Credits

3.00-

Description

'This course provides a plethora of analytical tools and strategy frameworks and applications thereof for managing high-technology businesses. You will find the contents of this course to be extremely useful whether your need is to know how to apply technology strategy in your day to day work in consulting, big tech-firms, or new ventures; or whether you work in a non-technology-centric industry such as retail / banking / government, but interface with ebusiness / IT / Internet marketing groups and realize that technology remains one of the biggest influencers on management of your organization. The tools and frameworks learned in this course will also assist you if you decide to delve into technology entrepreneurship in high-tech / biotech / clean-tech industries. In particular, these tools and frameworks will help you in insightful strategic planning while deciding which technologies to invest in and which to avoid, how to structure those investments and how to anticipate and respond to the behavior of competitors, suppliers, and customers. You will also learn to recognize the interactions between competition, patterns of technological and market change, and the structure and development of organizational capabilities. An expertise in crafting and repeatedly applying these tools and frameworks will help you lead your organization / firm / business unit in development of the needed technology / product / solutions strategies as a meaningful and integral part of its business strategy. Businesses that will survive and thrive in today's Global Village will do well to recognize that customer markets, labor markets, supply markets, and capital markets are becoming more and more global, dynamic, competitive. As a business and technology leader in your firm, should you out-source, dual source, or have flexible labor contracts? When should you file for patents and when should you keep your trade a secret? As product innovation and rapid technological change gives way to maturing technologies / markets and process innovation, should service innovation be your focus, and should you consider your customers a part of your firm's ecosystem? As a business / marketing leader in your product or services oriented firm, how do you find the right revenue balance and then servitize products to create new value added opportunities and productize services to deliver themmore efficiently and flexibly? As a manager / business leader, will you be able to create more value by moving beyond conventional thinking about strategy / capabilities to compete on the basis of platforms / complements as is being done by Salesforce.com / Facebook / iPhone? Beyond Google AdWords / AdSense, how do you use the Internet / Social Media (Facebook / Twitter) / Blogs / Collaborative Content / Web 2.0 as an effective marketing and distribution channel? You will be able to brainstorm all this and more in the last class with the professor, who will bring not only a global perspective, but also 20 years of experience in the technology industry (including 10 years in Silicon Valley) to the Class Room.'