Franchising: Pathway to Wealth
'The overall objective of this course is to develop skills needed for you to succeed as a franchisee, franchisor, or franchising executive. The franchising method of doing business is increasing rapidly worldwide. Many products and service businesses are managed through franchising networks. Consequently, there is an increasing need among franchise firms for executives and entrepreneurs with franchising knowledge, and there are increasing opportunities for people to attain business ownership as franchisees. The course will deal with the important aspects of starting, developing and managing both franchise networks and franchises within those networks. Specific attention will be given to franchisor-franchisee relationship, and how both sides contribute to their mutual success. Profit opportunities, legal considerations, and international aspects of franchising will be discussed as well.'