Emerging Trends in the Business of Sports

4/1/2010

An all-star lineup of team executives and athletes will examine emerging trends in the business of professional sports in Boston and beyond at an April 13 Suffolk University forum.

From labor issues to athlete injuries and the fan experience, “Emerging Trends in the Business of Sports” will tackle some of the biggest challenges and opportunities facing professional sports teams in the new decade.  The latest event in the University’s Executive Speaker Series in the Business of Sports is sponsored by the Sawyer Business School and is part of the University’s academic partnership with the Boston Celtics.

“The sports business arena is dynamic and growing, but there are major challenges ahead,” said Catherine McCabe, associate professor of marketing in the Sawyer Business School. “Professional leagues and teams have survived a tough recession only to face thorny collective bargaining issues in coming years. They’re managing league image, player health and the critical role their organizations play in their communities, even as they seek to create new and diversified revenue streams.”

Panelists include:

  • Rich Gotham, president, Boston Celtics
  • Ted Johnson, former New England Patriots linebacker and Super Bowl champion
  • Bob Sweeney, former Boston Bruins center and current director of development for the Boston Bruins Foundation
  • Louise Waxler, associate general manager and director of operations for The Philadelphia Independence women’s professional soccer team
  • Kristine Lilly, World Cup soccer champion, Olympic gold medalist and current Boston Breakers star
  • Murray Kohl, vice president of sales for The Kraft Sports Group, which includes the New England Patriots and the New England Revolution.

The forum, which is open to students and invited guests, will be moderated by McCabe and Boston-based sports marketing consultant Karin Piscitelli. It will take place at 5 p.m. Tuesday, April 13, in Sargent Hall, 120 Tremont St., Boston.

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