MKT-426

Course Number

MKT-426

Course Name

Sports Marketing

Course Credits

3.00

Description

'The purpose of the course is to develop an understanding of strategic marketing concepts and activities as they apply to the sports context. Marketing concepts and activities are examined as they relate to the marketing of sports and marketing through sports. An emphasis is placed on the international arena and issues relevant to the sports industry.'


	MKT-426 Course Number MKT-426 Course Name Sports Marketing Course Credits 3.00 Description 'The purpose of the course is to develop an understanding of strategic marketing concepts and activities as they apply to the sports context. Marketing concepts and activities are examined as they relate to the marketing of sports and marketing through sports. An emphasis is placed on the international arena and issues relevant to the sports industry.'