MKT-423

Course Number

MKT-423

Course Name

Retail Strategy

Course Credits

3.00

Description

'Retail Strategy provides students with an introduction to the field of retailing. The course focuses on the retail environment, structure and strategy, the development and implementation of the retailing mix, and financial and managerial considerations. Topics include information systems for retailing, the internationalization of retailing and the growth of non-store retailing activities.'