• Gary Hirshberg To Lecture on How to Make Money and Save the World

10/20/2008

The Ford Hall Forum, in conjunction with Suffolk’s College of Arts and Sciences, presents “Stirring it Up: How to Make Money and Save the World,” with Gary Hirshberg joined by Nancy F. Koehn, on Thursday, November 6, from 6:30-8:30 pm. in Suffolk’s C. Walsh Theater. Admission is free and open to all.

What are the incentives for entrepreneurs and business owners to “go green”? And what are the challenges they face as they seek to provide value for shareholders while staying true to their mission and morals? These are among the questions Hirshberg and Koehn will address as they examine how businesses are leveraging quality products, creative marketing, and cost-saving efficiencies to enrich shareholders and make the world a better place. A book signing of Stirring It Up: How to Make Money and Save the World will follow lecture and discussion.

Gary Hirshberg is Chairman, President, and CEO of Stonyfield Farm, the world’s leading organic yogurt producer, based in Londonderry, New Hampshire. For the past 25 years, he has overseen Stonyfield Farm’s phenomenal growth, from its infancy as a seven-cow organic farming school in 1983 to its current $320 million in annual sales. Stonyfield has enjoyed a compounded annual growth rate of over 24% for more than eighteen years, by consistently producing great-tasting products and using innovative marketing techniques that blend the company’s social, environmental, and financial missions.

Nancy F. Koehn, an authority on entrepreneurial history, is the James E. Robison Professor of Business Administration at Harvard Business School. Koehn's research focuses on entrepreneurship, leadership, and connecting with customers in the Information Revolution. Her most recent book, Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell, examines six entrepreneurial visionaries who have created powerful brands and best-of-class companies in moments of great change.

Koehn consults with many companies and speaks frequently before business leaders on a range of subjects including leading in turbulent times, the power of strong brands, visionary entrepreneurs, and learning from history. She has appeared on "Good Morning America," CNBC's "Moneywheel," "Nightly Business Report," "Street Signs," "The News Hour with Jim Lehrer," A&E's "Biography," CNN's "Money Line," and many other television programs. She is a frequent commentator on National Public Radio.

The Ford Hall Forum is the nation’s oldest free public lecture series. The Forum promotes freedom of speech and fosters an informed and effective citizenry through the public presentation of lectures, debates, and discussions. Its events illuminate the key issues facing our society by bringing to its podium knowledgeable and thought-provoking speakers, including some of the most controversial opinion leaders of our times. These speakers are presented in person, for free, and in settings which facilitate frank and open debate.

For more information on the Ford Hall Forum, contact Director Alex Minier, 617-557-2007, alex@fordhallforum.org or visit www.fordhallforum.org. Information about Suffolk University’s partnership with the Ford Hall Forum can be obtained by contacting Mariellen Norris, (617) 573-8450, mnorris@suffolk.edu.

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