• Gary Hirschberg with Nancy F. Koehn

Stirring it Up: How to Make Money & Save the World

Thursday, Nov. 6, 2008
C. Walsh Theatre
55 Temple Street

Can one really do well by doing good?  Savvy corporations of all sectors and sizes are now embracing an environmentally friendly outlook.  Adobe is striving to make its campus carbon neutral.  Car manufactuers are flocking to catch-up with Toyota's hybrid Prius.  Even Wal-Mart has retrofitted its stores with high-efficiency lighting systems.  What are the incentives for entrepreneurs and business owners to "go green"?  And what are the challenges they face as they seek to provide value for shareholders while staying true to their mission and morals?  Gary Hirshberg, Chairman, President, and CEO of Stonyfield Farm, joins Professor Nancy F. Koehn, Harvard Business School, to discuss how businesses are leveraging quality products, creative marketing, and cost-saving efficiencies to both enrich shareholders and make the world a better place.

Book signing will follow lecture and discussion. 

A Ford Hall Forum Event

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