• Consumer Culture Theory Conference 2008

Enhancing Integration and Connections

Thursday - Sunday, June 19-22, 2008

Sargent Hall
120 Tremont Street, Boston

Consumer Culture Theory (CCT) is an interdisciplinary field that comprises macro, interpretive, and critical approaches to and perspectives of consumer behavior. Relative to its maturity and diffusion as a sphere of interest in the discipline of marketing, it has accounted for a disproportionate number of the prize-winning articles published in the flagship Journal of Consumer Research, and is increasingly represented in such other top venues as the Journal of Marketing, the Journal of Marketing Research, and the Journal of Retailing.

For more information, visit the conference website.

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