Kenneth Grossberg, Director of the Waseda Marketing Forum

Kenneth Grossberg, Director of the Waseda Marketing Forum

Kenneth Grossberg to speak to MBA Students about CRM in Japan

Kenneth Alan Grossberg  
Professor of Marketing
Director of the Waseda Marketing Forum at Waseda Business School in Tokyo



“CRM in Japan: Case Studies From The Consumer Marketplace”

Wednesday, September 26th
Kings Chapel Conference Room
73 Tremont Street
11:30 am to 12:45 pm

Dr. Grossberg has been active in international business and management education for more than thirty-five years, much of that time spent working in Japan and the Pacific Rim. He earned a Ph.D. at Princeton University in Politics and East Asian Studies (1977) with his research carried out in part at the University of Tokyo and at Harvard University. He is fluent in Japanese and Chinese.

Dr. Grossberg started his academic career at Harvard and Boston College, but in 1980, he turned to the private sector and became the first investment banker at Prudential-Bache Securities to work on mergers and acquisitions in the Asian market. He left investment banking to establish Orient-West Consultants, Inc. whose clients over the years included Motorola, Tokio Marine, Metropolitan Life, Mitsubishi Electric, ESC Medical, and Business Week.

In 1985 he joined Citibank as Vice President and Chief of Strategy for their Consumer Services Group/International in the Asia Pacific region. As chief of strategy he was responsible for managing Citibank's strategic planning process in ten Asian countries and for creating and directing the bank's successful consumer banking strategy in Japan.

In July 2001, he became the first non-Japanese professor to be granted tenure at the International Management (MBA) program of Waseda University in Tokyo, and in 2002 he founded the Waseda Marketing Forum.

Lunch will be served

Business Professional or Business Casual Attire Required

Reservation Form REQUIRED to confirm attendance. 
Deadline: September 21st.

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