Course Number


Course Name

Services Marketing

Course Credits



'The course focuses on the unique challenges of managing services and delivering quality service to customers. The attraction, retention, and building of strong customer relationships through quality service (and services) are at the heart of the course content. The course is equally applic- able to organizations whose core product is service (e.g., banks, transportation companies, hotels, hospitals, educational institutions, pro- fessional services, telecommunications, sporting industry, etc.) and to organizations that depend on service excellence for competitive advantage (e.g., high technology manufacturers, automotive, industrial products, etc.)'