MKT-820

Course Number

MKT-820

Course Name

Sales Management

Course Credits

3.00

Description

'This course addresses the role of the sales manager in today's challenging business environ- ment. As such, the course includes an understand- ing of direct sales, as well as all facets of sales management such as recruitment, compensa- tion, and management of a sales force. The core of activity is lecture and case study.'