MKT-814

Course Number

MKT-814

Course Name

Strategic Marketing

Course Credits

3.00

Description

'This course is designed to provide you with both a sound theoretical and an applied approach to developing and implementing marketing strategy at multiple levels of the organization - corporate, division, strategic business unit, and product. Special emphasis will be placed on dealing with contemporary marketing issues in the highly competitive global environment. The course presen- tation will combine lectures, case studies, guest speakers, and a semester-long, team-based project.'