MKT-313

Course Number

MKT-313

Course Name

Professional Selling

Course Credits

3.00

Description

'Students in professional selling learn many of the skills needed to prosper in a sales position. Particularly, the stages of the professional sell- ing process are examined, as well as the role of sales in today's marketing environment. Emphasis is placed on adaptive selling techniques and developing effective interpersonal communication skills. A detailed examination of sales careers is provided.'