2011-2012 Archived Catalog Information
- Minor Requirements
Marketing Minor for Business Students
3 courses, 9 credits
A student may choose to minor in Marketing by completing any three of the following courses, beyond the completion of MKT 210 (formerly MKT 310), or MKT H210:
MKT 313 Professional Selling
MKT 315 Integrated Marketing Communications
MKT 317 Consumer Behavior*
MKT 318 Marketing Tools and Analysis*
MKT 420 Marketing for Entrepreneurs
MKT 421 International Marketing
MKT 423 Retail Strategy
MKT 424 Green Marketing
MKT 426 Sports Marketing
MKT 427 Supply Chain Management
MKT 428 The Business of Sports & the Media
MKT 430 Sports Marketing Consulting
MKT 434 Services Marketing
MKT 440 New Product Development
MKT 444 The Business of Social Media (GPA of 3.0 or higher is required)
MKT 446 High Tech Marketing
MKT 477 eMarketing
MKT H520 Honors Marketing Internship (GPA of 3.2 or higher is required)
*Also offered in honors sections
To minor in a specific area within Marketing, see "Marketing Concentrations" for specialized elective combinations.
Marketing Minor for College of Arts and Sciences Students
4 courses, 12 credits
College of Arts and Sciences students are required to take MKT 210 or MKT H210 and three of the following:
MKT 313 Professional Selling
MKT 315 Integrated Marketing Communications
MKT 317 Consumer Behavior*
MKT 318 Marketing Tools and Analysis*
MKT 420 Marketing for Entrepreneurs
MKT 421 International Marketing
MKT 423 Retail Strategy
MKT 424 Green Marketing
MKT 426 Sports Marketing
MKT 427 Supply Chain Management
MKT 428 The Business of Sports & the Media
MKT 430 Sports Marketing Consulting
MKT 434 Services Marketing
MKT 440 New Product Development
MKT 444 The Business of Social Media (GPA of 3.0 or higher is required)
MKT 446 High Tech Marketing
MKT 477 eMarketing
*Also offered in honors sections
To minor in a specific area within Marketing, see "Marketing Concentrations" for specialized elective combinations.