2011-2012 Archived Catalog Information

Marketing Major Requirements

The BSBA in Marketing major requires completion of 21 credit hours in marketing beyond the completion of MKT 210 (formerly MKT 310), or MKT H210, to be completed at Suffolk University.

Required Courses, 4 Courses, 12 Credits

MKT 317 Consumer Behavior
MKT 318 Marketing Tools and Analysis
MKT 319 Marketing Research
MKT 419 Marketing Policies and Strategies

Elective Courses, 3 Courses, 9 Credits

MKT 313 Professional Selling
MKT 315 Integrated Marketing Communications
MKT 420 Marketing for Entrepreneurs

MKT 421 International Marketing
MKT 423  Retail Strategy
MKT 424 Green Marketing

MKT 426 Sports Marketing
MKT 427 Supply Chain Management

MKT 428 The Business of Sports & the Media

MKT 430 Sports Marketing Consulting
MKT 434 Services Marketing

MKT 440 New Product Development

MKT 442 Brand Marketing

MKT 444 The Business of Social Media*

MKT 446 High Tech Marketing
MKT 477 eMarketing

MKT 495 Global Marketing Consulting: Shanghai*
MKT 510 Directed Study in Marketing
MKT 520 Marketing Internship

MKT H520 Honors Marketing Internship**

*GPA of 3.0 or higher is required

**GPA of 3.2 or higher is required

Marketing Honors Courses

Marketing honors courses offer high-achieving students a challenging, yet rewarding curriculum and class experience.  The track is composed of MKT H210 and the four core Marketing courses:

***Students can take all of these courses to complete the honors track or select individual courses.

***Each semester honors Marketing elective courses are offered in addition to the required courses.

Marketing Concentrations

Marketing majors and minors can specialize in one of three areas by taking courses related to one of the following marketing topics:

1.  Sports Marketing

2.  Marketing Innovation and New Media (Choose 3)

3.  Brand Marketing