2011-2012 Archived Catalog Information

Course Number	Name	Description
Course descriptions may be updated periodically to reflect changes since the last published catalog.
MKT-810	Marketing Research for Managers	This course explores the role of research in marketing decision-making ... Read More »
MKT-814	Strategic Marketing	This course is designed to provide you with both a sound theoretical a ... Read More »
MKT-820	Sales Management	This course addresses the role of the sales manager in today's challen ... Read More »
MKT-822	Services Marketing	The course focuses on the unique challenges of managing services and d ... Read More »
MKT-823	Retailing Strategy	While the course focuses on the retail industry, the content of the co ... Read More »
MKT-842	New Product Development	The objective of this course is to familiarize students with new produ ... Read More »
MKT-844	The Business of Social Media	Social media are establishing themselves as a legitimate part of the m ... Read More »
MKT-910	Directed Study in Marketing	A student proposes a directed study project, generally for three credi ... Read More »
MKT-920	Marketing Internship	A semester long internship in a company, non-profit organization, or p ... Read More »