2011-2012 Archived Catalog Information

M.A. in Communication Studies
The graduate concentration in Communication Studies allows students to study the theory and practice of the discipline more broadly than other areas. This program is 12 courses, 36 credits, and includes both a core of theory courses and options for electives in communication.

The following core courses are required in this concentration:

CJN 701  Communication Research Methods
CJN 704  Issues in Communication
CJN 705  Communication Theory

And select four of the following courses:

CJN 730 Rhetorical Theory
CJN 735 Persuasion Theory
CJN 737 Intercultural Communication
CJN 738 Gender Communication
CJN 739 Interpersonal Communication
CJN 741 Media Studies
CJN 742 Cultural Studies
CJN 750 Organizational Communication

And complete:

Five graduate elective courses

M.A. in Organizational Communication
Understanding human communication in an organizational setting requires a broad range of skills: being able to evaluate formal and informal communication networks, knowing how to involve communicators in the decision-making process, and identifying key areas of needed improvement. The Organizational Communication concentration offers coursework designed to help understand and facilitate communication in formal organizations.

This program is 12 courses, 36 credits, and includes both a core of Organizational Communication courses and options for electives in communication.

The following core courses are required in this concentration:

CJN 701  Communication Research Methods
CJN 704  Issues in Communication
CJN 705  Communication Theory

And students are required to take the following concentration requirements:

CJN 735 Persuasion Theory
CJN 737 Intercultural Communication
CJN 739 Interpersonal Communication
CJN 750 Organizational Communication

And complete:

Five graduate elective courses

M.A. in Public Relations and Advertising

The study of Public Relations and Advertising highlights how organizations interact with their myriad publics in building and maintaining image, brand awareness, and public responsibility.

This program is 12 courses, 36 credits, and includes both a core of Public Relations and Advertising courses and options for electives in communication.

The following core courses are required in this concentration:

CJN 701 Communication Research Methods
CJN 704 Issues in Communication
CJN 705   Communication Theory

And students are required to take the following concentration requirements:

CJN 769 Introduction to Marketing Communication*
CJN 770 Seminar in Advertising
CJN 771 New Media and New Markets
CJN 775 Crisis Campaign Management
CJN 777 Public Relations

And complete:

Four graduate elective courses

* Note that this course my be waived for students with appropriate undergraduate backgrounds or work experience. Please discuss this with the graduate program director if you think you would qualify. If this course is waived, substitute for it: Elective course (one course selected from graduate offerings).

M.A. in Integrated Marketing Communication

The Integrated Marketing Communication specialization enables students to build a solid foundation with both communication and business perspectives. This program is 12 courses, 36 credits, and includes a core of courses from Communication and from Marketing.

The following core courses are required in this concentration:

CJN 704 Issues in Communication
CJN 705 Communication Theory

And students are required to take the following concentration requirements:

CJN 769 Introduction to Marketing Communication*
CJN 770 Seminar in Advertising
CJN 777 Public Relations
CJN 779 Integrated Marketing Communication
MBA 660 Marketing: The Challenge of Managing Value
MKT 810 Marketing Research for Managers or CJN 701 Applied Communication Research
MKT 814 Strategic Marketing

Options (select 3):

CJN 750 Organizational Communication
CJN 771 New Media and New Markets
CJN 775 Crisis Campaign Management 
Electives in the Sawyer Business School, to be approved by the Graduate Program Director 

* Note that this course my be waived for students with appropriate undergraduate backgrounds or work experience. Please discuss this with the graduate program director if you think you would qualify. If this course is waived, substitute for it: Elective course (one course selected from graduate offerings).