2011-2012 Archived Catalog Information
- Marketing Courses
| Course descriptions may be updated periodically to reflect changes since the last published catalog. | ||
| Course Number |
Name | Description |
|---|---|---|
| MKT-210 | Principles of Marketing | As part of the core curriculum for the BSBA, this course provides a co ... Read More » |
| MKT-313 | Professional Selling | Students in professional selling learn many of the skills needed to pr ... Read More » |
| MKT-315 | Integrated Marketing Communication | Integrated Marketing Communications (IMC) is a cross-functional proces ... Read More » |
| MKT-317 | Consumer Behavior | In this course we focus on people as consumers of products, services, ... Read More » |
| MKT-318 | Marketing Tools and Analysis | The objective of this course is to provide students with a solid and u ... Read More » |
| MKT-319 | Marketing Research | In this course, students explore the process and practice of research ... Read More » |
| MKT-419 | Mktg Policies & Strategies | In this capstone course, marketing majors apply lessons learned across ... Read More » |
| MKT-420 | Marketing for Entrepreneurs | This course covers the critical role of marketing for entrepreneurs an ... Read More » |
| MKT-421 | International Marketing | Topics examined in this course include the variations in economic, soc ... Read More » |
| MKT-423 | Retail Strategy | Retail Strategy provides students with an introduction to the field of ... Read More » |
| MKT-426 | Sports Marketing | The purpose of the course is to develop an understanding of strategic ... Read More » |
| MKT-427 | Supply Chain Management | The purpose of this course is to explain the function and value of mar ... Read More » |
| MKT-428 | The Business of Sports and the Media | The Business of Sport focuses on the multibillion-dollar global sport ... Read More » |
| MKT-430 | Sports Marketing Consulting | This course presents an in-depth and innovative framework for implemen ... Read More » |
| MKT-434 | Services Marketing | The course focuses on the unique challenges of managing services and d ... Read More » |
| MKT-440 | New Product Development | The object of this course is to familiarize students with the new prod ... Read More » |
| MKT-442 | Brand Marketing | Brand marketing has become an increasingly important function in organ ... Read More » |
| MKT-444 | The Business of Social Media | Social media is transforming the way consumers work, play, and live an ... Read More » |
| MKT-446 | High Tech Marketing | Marketing of high-tech technology products and innovations occur in tu ... Read More » |
| MKT-477 | eMarketing | This course explores how we can use the principles of web marketing as ... Read More » |
| MKT-510 | Directed Study | This elective course option involves a student initiated written propo ... Read More » |
| MKT-520 | Marketing Internship | This course provides marketing majors or minors (junior status or high ... Read More » |
| MKT-H210 | Honors- Principles of Marketing | OPEN TO GRIFFIN FELLOWS AND HONORS STUDENTS ONLY This course addresses ... Read More » |
| MKT-H317 | Consumer Behavior | This course is open to students with a GPA of 3.0 or higher. This hono ... Read More » |
| MKT-H318 | Marketing Tools and Analysis | This course is open to students with a GPA of 3.0 or higher. This hono ... Read More » |
| MKT-H319 | Marketing Research | This honors course extends the learning in other MKT courses, in parti ... Read More » |
| MKT-H419 | Marketing Policies and Strategies | This course is open to students with a GPA of 3.0 or higher. This hono ... Read More » |
| MKT-H432 | Global Perspectives in Consumer Marketing | This course focuses on cultural consumption trends both at home and ab ... Read More » |
| MKT-H444 | The Business of Social Media | Social media is transforming the way consumers work, play, and live an ... Read More » |