John Kerry Leads in Latest New Hampshire Poll


BOSTON, MA – With just two weeks remaining in the Final Election for President of the United States, Massachusetts Senator John Kerry led President George Bush by five points (46% to 41%), with Independent candidate Ralph Nader receiving 1% of the vote, according to an exclusive 7NEWS-Suffolk University poll released today.

“John Kerry’s lead appears to be driven by women (50% to 38%), and Hillsborough County voters (60% to 34%), the largest county in New Hampshire,” said David Paleologos, Director of the Political Research Center at Suffolk University.  “George Bush fared much better with these two demographics against Al Gore four years ago.”

When asked who they felt won the debates between Kerry and Bush, 50% of the televised viewers said Kerry, while only 18% thought Bush was victorious.  In addition, 47% of viewers mentioned that Kerry appeared more “Presidential”, while 35% said Bush.  However, Bush was seen as more likeable on television by a 46% to 41% margin.

Overall, Bush scored higher marks on winning the war on terror (48% Bush, 37% Kerry), and being a strong leader (48% Bush, 40% Kerry).  Kerry, on the other hand, scored points on uniting the country (47% Kerry, 35% Bush), and doing a better job improving the economy (52% Kerry, 34% Bush).

“It appears that improving the economy trumps the international situation at this time, said Paleologos.  “Yet, the war on terror may not have played itself out fully.”

According to the latest 7NEWS-Suffolk University survey, the liberal label doesn’t appear to be sticking to Kerry in New Hampshire.  When asked, “Is John Kerry too liberal to be President,” 37% said “yes,” while 53% answered “no.”

In the first lady sweepstakes, Laura Bush was the preferred choice by a wide margin. When asked,  “Who would be a better first lady,” 50% chose Laura Bush, while 19% selected Teresa Heinz Kerry.

Although New Hampshire respondents voted for John Kerry, more believe that George

Bush will ultimately be the next President.  When asked, “Who do you expect the next President to be come November,” 46% said Bush, while just 38% felt Kerry would win.

In other key findings from the 7NEWS-Suffolk University poll, Republican Senator Judd Gregg bested Democrat Doris “Granny D” Haddock, 52%-26%, with just 22% undecided.

In a much closer race, Republican Governor Craig Benson edged Democratic challenger John Lynch, 44% to 42%, with 14% undecided.

The 7NEWS-Suffolk University poll was conducted from October 14-17, 2004.  The margin of error is +/- 4.9% at a 95% level of confidence.  All 400 New Hampshire respondents indicated they were likely voters who would be casting a ballot for President in the final election.

Suffolk University is scheduled to release highlights of this survey in chart form on Monday, October 18, 2004.  Cross-tabulation data totaling 120 pages and marginals will also be released today and posted on the Suffolk website (  For more information, please contact Suffolk adjunct professor David Paleologos at 781-290-9310.

7NBC (WHDH-TV) is Boston’s NBC Network affiliate, a Sunbeam Broadcasting station, and “the News Station” delivering the market’s leading source for breaking news, special reports, features and critical information: 7NEWS!

Suffolk University, located on Boston’s historic Beacon Hill, with campuses in Madrid, Spain and Dakar, Senegal (Africa), is a comprehensive global institution distinguished by its teaching and the intellectual contributions of its faculty.  Suffolk offers a wide range of undergraduate and graduate programs in more than 70 areas of study.  Its mission is to provide quality education at a reasonable cost for students of all ages and backgrounds, with strong emphasis on diversity.  Suffolk has a combined enrollment of more than 7,500 full-time and part-time students at its Law School, College of Arts and Sciences and Sawyer School of Management.

Back to News »